Category Archives: Marketing

Oh der, oh der, oh der

Posted on November 2, 2014 by Fles

Not a usual blog post but a transcript of an email communication that I had with McCoy’s. I’ve punted it across to Laura at the everyday sexism project but I guess maybe it’s not quite what she’s looking for (although do … Continue reading →

Posted in Marketing, Sexism | Tagged , | Leave a comment

Corporate Friendship – or As You ‘Like’ It

Posted on June 10, 2012 by Fles

So I got an email the other day from a company which I have used in the past, apparently celebrating the launch of their new app[lication]. Woo, yeah – break out the champagne! It also invited me to become a … Continue reading →

Posted in Business, Marketing | Tagged , , , , | 2 Comments

Facebooking up to Reality – welcome to Brokeville

Posted on May 26, 2012 by Fles

It appears that Facebook and the banks which led its flotation will now be facing lawsuits from disappointed shareholders. Since a failure to disclose a reduction in revenue forecasts meant an over-inflated initial list price, quick profits are now unlikely. … Continue reading →

Posted in Business, Internet, Investment, Marketing, Society | Tagged , , , , , , , , | 1 Comment

First Impressions – Sexism in Advertising

Posted on April 22, 2012 by Fles

There’s an old joke which you may have heard: Why do women wear make-up and perfume? Because they’re ugly and they smell. I had always thought that this was just a sexist male joke but I’m no longer so sure … Continue reading →

Posted in Feminism, Marketing, Media, Sexism, Society | Tagged , , | Leave a comment

Joined-up Marketing

Posted on March 18, 2012 by Fles

I’ve never been one to criticise corporate strategy but I think that I may have just spotted a fairly significant blind-spot in the thinking of a certain major supermarket leviathan. In order to thank you for helping to make them … Continue reading →

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Internet Freedom

Posted on January 31, 2012 by Fles

It is interesting to see that, only a few days after the web asked users to unite to fight against SOPA and PIPA, supposedly in order to preserve the freedom of the internet, both Google and Facebook have announced that … Continue reading →

Posted in Internet, Marketing, Privacy | Tagged , , , , , , | 3 Comments

How Marketing Devalues Language

Posted on November 27, 2011 by Fles

I received an email from Amazon the other day which informed me: “We’re sorry to report that the delivery of your order will take 1 working day longer than originally estimated due to a delay at our Fulfillment Centre.” [copy-and-pasted … Continue reading →

Posted in Business, Language, Marketing | Tagged , | 1 Comment