This week it was revealed that Cadbury’s have made their Crème Eggs smaller and have reduced of the number of eggs in a pack from six to five. They have also changed the recipe, substituting standard milk chocolate for the Dairy Milk which they previously used. When challenged on this, they claimed that these changes followed “consumer research”. That is, of course, research into how high a level of contempt they can treat their customers with before it starts to affect sales. This is what is commonly known as ‘market forces’.
Predictably, people complained but they’ll still accept it and hand over their money, and that’s why it will continue to happen. It’s also why ticket touts get to massively inflate prices and it’s why Google, Starbucks, Vodafone, Amazon and eBay never have to trouble themselves about paying any tax in the UK, despite trading massively on these shores.
The solution to all of this is actually absurdly simple: we merely have to stop accepting it. So long as we just shrug and keep giving our custom, however, nothing is ever going to change. You just have to decide what’s important to you. Simply put, vote with your wallets or quit bitching about it. You don’t need me to teach you to suck eggs.