Everything in the digital age (where nothing is real anymore) seems to be geared towards popularity. Indeed, mobile phone advertisements are increasingly aimed at placing social pressure upon the young and easily influenced in a way which only serves to remind why advertising creatives deserve to be the very first against the wall when the revolution comes (examples can be seen here in the sporadically excellent Ad Nauseum blog). Popularity is the new wealth, it seems, and true success is measured in terms of how many people you ring or text on a regular basis. Are you popular? Do lots of people like you? How many Facebook friends do you have? How many real friends do you have? Pah! I have eight friends and I don’t even like three of them. Popularity is for whores and attention seekers (and yes, I am aware of the irony).
Talk may be cheap but small talk is worthless – in the end, it’s just a wall of white noise that makes one want to sit in the dark silence somewhere, rocking gently backwards and forwards. Or maybe that’s just me.
Click Like or whatever if you agree with my opinion because then I will feel validated as a human being.